SilverPush is leading the industry in bridging the customer journey from TV-Search-Social-Mobile. We understand what your customers are looking for, what they are saying and what they do. We understand the importance of every interaction to create a great brand experience for your customer.continue reading
Tv Ad Analytics
The entire advertising mapping analysis has been performed via PRISM real-time tv ad analytics and tracking software. As mentioned above, SilverPush has gathered data from August to November 2016 over 150 popular channels including sports, movies, news, regional, etc.
The study result shows that the brand marketers prefer TV to digital mediums to commune with the new generation consumers.continue reading
The digital space is where consumers have are spending more of their time making transactions. While more people are glued to television news channels awaiting demonetisation related news. Advertisers are also focussing spends on Hindi channels and kids channels to target home makers.continue reading