- Keep employees and customers part of your re-branding plan:
It is always wise to keep your employees on board with your re-branding plan. Keeping them updated with the business’s perspective identity and taking their feedback about the plan willkeep them motivated being part of the critical plan of your company. Also, they will know beforehand how they need to present company’s new avatar to the public.
You should make customers part of your plan by understanding their expectations, likes, and dislikes. You can also invite feedbacks from the customers about their opinions on potential logo designs. After all, it is the customers that create the brand.
Keep the essential bits and pieces from the past for easy transition:
The re-branding is just about refreshing anddoes not necessarily need a complete makeover. So, for the successful re-branding, it is advisable to keep certain older design elements, fonts, or colors same from the old brand. It helps in keeping link with the pacontinue reading