It typically starts with an email or a tweet or a FB message and goes something like - "Hi, I am John Doe and my business does XYZ. Our website is outdated and Mr. Smith referred you to me. We need help, what are your rates?"
We are excited because we have a lead and even better it is a referral from an evangelist aka a happy client. Great, right? For sure! Well, ok, most of the time it is, but sometimes it turns into us walking a tight rope balancing our reputation and referral with the demands and issues of the new client.continue reading