Now, you can also make your business stand out from the crowd online with the high-quality SEO services in Pondicherry. As the best SEO company in Pondicherry, we bring about expert Search Engine Optimization services that offer guaranteed results and better ROI. For more info, contact us now!continue reading
Getting past the six-figure revenue mark is one of the biggest obstacles that business owners trip over. But once you exceed $100,000, earning a million bucks is just around the corner! (Insert the happy dance here!)
Hitting a plateau happens when you’re unable to see the operational choke points in your business process. In other words, you’ve been too intimate with your business for too long. Plus there are other elements stacked against you, such as paying your employees, meeting expenses and taxes. I know it’s hard to imagine that you can be too intimate with your business! Although that’s a sweet spot to be in, it can be detrimental as well.continue reading
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If you’re like me, I usually click “delete” after I read, “Dear potential customer,” because if someone wants to gain (or keep) my business, I assume that they at least know my name. Maybe that’s stiff, but here’s my point: personalized marketing strategies are better at engaging customers.
ABM says goodbye to generic tactics and integrates personalization. It develops useful and helpful content directed at key decision-makers to move them through the buyer’s journey. Such finely-tuned content requires research, which those key decision-makers will instantly notice. (Can’t you hear them saying, “Wow. They did their research. That’s helpful content!”) It also requires that your marketing and sales teams efficiently and effectively target these contacts with a collaborative effort.continue reading
Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing.
Although ABM typically is used for brands with oodles of employees (think 1000+), you are probably incorporating elements of this into your marketing strategy without even realizing it! It helps teams to:
- Engage higher value opportunities earlier in the sales process
- Align sales and account management strategies with your strategic marketing initiatives
- Maximize your return on investment (ROI) and value from your marketing campaigns.
Have you heard of account-based marketing (ABM) before? (It’s also known as key account marketing) Whether those are familiar letters or sound like a foreign language, ABM is simple. These are the basics: instead of a one-to-many marketing approach, it’s a one-to-one approach. Account-based marketing makes strategic goals for specific target accounts in B2B marketing.continue reading